PROFESSIONAL EXPERIENCE

VP of Product                                                03/2017 to present

THE ORCHARD/SONY MUSIC ENTERTAINMENT - New York, NY     

• Reporting to SVP of Product, I lead a team of 12 direct/ 8 indirect reports;  managing $5M budget.
• Continued growth of Product Marketing Department: Focus on formalizing Go-To-Market strategies and operationalized best practices to ensure the successful launch of products such as Film Transparency and Product Builder.
• Serve as lead  in complete redesigns of internal and external properties: Leading to the creation of compelling user experience which led to the successfully on-boarding of newly acquired internal and high priority external parties 3 months ahead of schedule.
• Orchestrated localization efforts and geo rollouts based on usage analytics to fully support global audience and taking into account complexities in each territory.
• Development of product/corporate branding through to implementation to ensure consistent brand and user experience for clients across newly acquired platforms entering The Orchard product suite.
• Implemented a series of product management and development processes to streamline product requirements, formalize feature prioritization, and transition development from a loose waterfall-based development model to a lean and effective agile/scrum development methodology.
• Leading product roadmap and strategy efforts through usage analysis, customer feedback, client meetings, internal stakeholder discussion and an understanding of The Orchard’s strategic vision.
• Managed numerous cross-functional teams of 10-35 members, depending on strategic initiative, to gain broad-based agreement and champion product development initiatives.
• Managed monthly CXO meetings, a forum for the CSO, CEO & CTO, to discuss new product initiatives, business strategies and provide insight into the inter-workings of each organization. Discussions focused on process improvement opportunities to improve speed to market and customer experience as well as systems, network and infrastructure synergies.

Sr. Director of Product Marketing & Design       11/2016 to 03/2017 

THE ORCHARD/SONY MUSIC ENTERTAINMENT - New York, NY                        

• Assumed responsibility of all design resources across the organization, including product, interactive and graphic design. Reporting to the SVP of Product & Engineering continued to grow my global direct report  team from 2 employees to 14, including Product Design, Product Marketing, Interactive Design, Product Management and Frontend Development. Managing projects over $200M.
• Established Product Marketing Department: Assumed responsibility activities including external product and brand messaging, development of value proposition and product launch management. Identified strategic need within organization to streamline the sales/acquisitions process by creating the sales enablement center providing team with immediate access to product roadmaps, analytics and performance curated per market.
• Initiated and led corporate site redesign efforts: Identified significant issue with previous corporate. Audit of content for importance focusing on reducing message to key points. Complete visual redesign of site and IA. Increased recurring visits by 72% in first 3 months of launch.
• Gathered customer usage data across various departments, identify actionable tasks leading  to a more informed product roadmap addressing competitive gaps and additional market segments.

Director of Product Design                           08/2015 to 11/2016

THE ORCHARD/SONY MUSIC ENTERTAINMENT - New York, NY                        

• Lead The Orchard design department,, responsibilities include: developing creative strategy, supervising and guiding team members, assigning tasks, taking part in key client meetings and providing ideas which increase department creativity.
• Lead end-to-end product design vision and implementation, including production of all deliverables, storyboards, wireframes, requirements, etc. for key company strategic projects i.e. Corporate site redesign, Workstation dashboard redesign, Mobile product and Sony Integration work. By focusing on redesigning to promote consistent use of styles across properties, front-end development time reduced by 60%.
• Within 9 months was able to implement design strategy in 8 projects that have already gone or have started to go into production.
• Created a “user experience research culture” gaining buy-in across multiple organizations that product quality directly drives user adoption.
• Drove design and execution of user experience which set brand standards through collaboration with executive, marketing and retail teams.
• Internally drove adoption of design driven iterative software process, resulting in improved UI/UX consistency, more efficient engineering and higher product quality.
• Supervise senior and junior designers
• Recognized gap in engineering execution on front-end requirements and drove creation of new UI engineering group to evangelize accessibility, standards compliance and reusability of front-end code.
• Launched version 1.0 Mobile Analytics product and multiple platform components.
• Assist in the coordination and management of product managers to create and maintain the roadmap for specific verticals using competitive research, partnership opportunities and input from stakeholders and clients. I help ensure that these are properly coordinated across all verticals and aligned with our overall strategy.

Lead Product Manager                                03/2014 to 08/2015

THE ORCHARD/SONY MUSIC ENTERTAINMENT – New York, NY          

• Leading the definition and development of the product roadmap and customer experience for services. Inherently cross-functional; working closely with engineering, design, operations, finance, legal, business development, customer service, content acquisition, and executive teams to bring products to market, develop and grow business opportunities, and enhance our video customer experience.
• Successfully conceptualized, designed and delivered label auditing tool which took a highly manual process bringing in nearly $2M annually to a fully automated tool allowing the team to increase number of labels audited by 218% leading to an increase of over $4M in revenue annually.
• Led the redesign of The Orchard main Video Services tool BACON improving claim performance by 40% resulting in over $1M in revenue while reducing unscheduled downtime by 40%. Set vision and create roadmap based on platform capabilities. Collaborated with engineering to balance feature value with implementation cost.
• Developed a thorough understanding of the digital video market segments, and continually assess the competitive landscape and emerging industry trends.

Senior Technical Product Manager               03/2013 to 03/2014

ZEFR INC. – Los Angeles, CA                                                                          

• Led product life cycle management, set product strategy and create roadmap for ZEFR’s cross-functional suite of products, which enables digital marketers to advertise, monitor brand presence online, create and execute cutting-edge campaigns.
• Manage field marketing and pre-sales efforts for large ($100K – 1M) opportunities and achieved growth of product sales over 35% in Q4 2013, successfully extending into new markets, including brand intelligence and channel management.
• Led business strategy team focused on improving new product introductions, web strategy and knowledge management both for internal and client benefit. Resulting in cost cutting by modernizing internal business processes, allowing a 65% reduction in resources allocated to supporting those business functions.
• Managed day-to-day process of translating product roadmap into launched product – writing PRDs and user stories, leading card sorting sessions and prioritizing 2-week agile iterations, working hands-on with 40 engineers and QAs.
• Served as product owner for the media and advertising product mix, driving innovation and shipping meaningful features iteratively.
• Day-to-day management and mentorship of junior product managers
• Acted as in-house adtech subject matter expert, keeping up-to-date on competitor ad offerings, and the overall digital advertising space.
• Identified, implemented and tracked KPIs, and findings into actionable tasks to help better server user and business goals
• Revamped the AD ID, Channel ID and Brand ID product dashboard, reporting and analytics functionality. Created wireframes, authored product requirements, worked with engineering to balance functionality and feasibility, and managed implementation timeline. Transformed reporting functionality into competitive strength by setting focus on usability and user experience.

Product Manager                                         10/2010 to 03/2013

BLOOMBERG GOVERNMENT – Washington, DC                                                    

• Lead product manager tasked with building business intelligence tools providing sound data and information for organizations in the legislative, regulatory, and contract spending sectors, identifying key issues and trends allowing them to make informed strategic moves in the transportation industry.
• Defined the product strategy for four demographic hubs, a product portfolio representing 75% of BGOVs annual revenue and 60% of year-over-year growth.
• Reduced defects 56% in less than six weeks by prioritizing and coordinating scheduled fixes with developers
• Defined the company’s mobile strategy and launched the first BGOV mobile application
• Worked closely with executive team to develop product strategy and roadmap development for the business intelligence tool to ensure successful market entry.
• Enhanced internal system performance by drafting and designing requirements for R&D.
• Led focus group and usability testing to enhance feature and product development as well as gather feedback for prioritization.
• Partnered with BGOV analysts to build white papers, reports, studies, legislative analysis, etc. related to transportation issues
• Continually trained new hire business development, analyst and product development teams both after initial hiring and as part of ongoing business intelligence efforts.

EDUCATION

Masters of Business Administration                                         2012

University of Maryland University College - Adelphi, MD

    Additional coursework in Information Systems and General Management

B.A. Biological Sciences                                                           2006

George Mason University - Fairfax, VA

    Specialization: Pre-medical; Minor Degree- International Studies, French

CERTIFICATIONS

Audience Development                                                        2016

 - YouTube 

Advanced Digital Rights                                                       2016

 - YouTube

OTHER TRAINING

Additional Training: Technical Writing (EESI Institute), Combustion and Emissions for Engineers (Society for Automotive Engineers), Injury, Anatomy, Biomechanics & Federal Regulation (Society for Automotive Engineers), Adobe Photoshop (Adobe Learning Center), Adobe Illustrator (Adobe Learning Center), Team Treehouse

IN ADDITION

Avid basketball fan and runner. Strong love for travel (military brat); Former Heptathlete for George Mason University; Alpha Epsilon Delta; Love all things technology; Passionate about music and arts.